Who We Are

More than just wordsmiths
From developing communications plans for local brands to feature writing for higher education to social media management for national franchises and organizations, Foreword’s team has different areas of expertise within content marketing. Our strength lies in our different styles of storytelling and in one shared skill: We understand audiences and how to connect with them.

Lauren Patestos

Owner

Lauren is a dynamic communicator who leans on her PR background to build and execute winning messaging strategies. A 'chronically online,' avid social media user, she approaches projects with a digital-first mentality and helps clients leverage content to further their brand goals. When she's not at her laptop, you'll find her perusing a local farmers market, watching women's sports, or planning her next travel adventure.

John Luedemann

senior copywriter

John believes that words matter and stories sell. Whether it’s short social media posts or long-form blog content, he uses our clients’ passion and expertise to create content that resonates withright audiences. When the writing is done, you’ll probably find him spending time with his family, walking the dogs or rooting for a Houston sports team.

Kelsey Gustafson

Social Media coordinator

Kelsey loves helping clients create organic connections with their social media communities. She loves digging up all the latest social media trends and features to keep our clients ahead in a constantly changing digital environment. Kelsey is most likely to post a GIF in the Slack channel, and in her free time loves reading, trivia, music, and history.

Interested in what we do? Head to the Content Services page.

CONTENT SERVICES

Interested in how we work? Head to our Process page.

OUR PROCESS