Foreword Blog

‍Kolache Factory is a rapidly expanding quick-serve breakfast and lunch chain specializing in kolaches and other pastries with over 60 franchise stores nationwide. Founded in 1982 in Houston, TX, Kolache Factory has cultivated strong community ties and regional brand awareness, an increasing variety of innovative flavors, and a deep-seated loyalty from longtime fans.

The recent Digital Summit in Dallas was Foreword’s first conference since pre-pandemic times (and my first ever), and it lived up to the anticipation. We enjoyed learning new tips from fellow marketers, of course, but it also felt great to receive confirmation that the advice we give our clients is in line with the research and experiences of others in the industry. Apparently, we’re onto something here! 

In social media, there are few things you can know for certain. Will it go viral? Will it post the same day that a new trending audio takes off and absolutely fall flat? Only the algorithm knows! However, when you spend hours each month combing through social media trends, news, feature tests, and client social analytics like our team, there are some clear indicators of what to expect. Here are five things we know will be true for content marketing in 2025.

Highlands Construction is a commercial general contractor that asked our team to help them break through in a crowded Houston marketplace. Check out the results!

By now most marketers, and a good portion of business owners, are hip to the value of content marketing. You understand that the right content, targeted to the right audience creates connection; and connection converts. ‍But whomst among us doesn’t like the external validation of likes, comments, and shares to confirm that our social media content is hitting the mark? How do we justify the value of content that doesn’t produce strong engagement metrics?‍

If you are a person who frequents the Internet, you may have noticed all the buzz about Threads, a social media platform and direct Twitter competitor that Meta released on July 5, 2023. ‍The platform had over 30 million signups on day one and 100 million by day five. It’s now the fastest-downloaded app of all time.

If you’ve accessed the internet in the last six months, you’ve read (or skimmed) something related to ChatGPT and/or its artificial intelligence contemporaries. Unsurprisingly, people in the marketing and advertising world have a whole lot to say in terms of how AI will affect the industry and what it means for creators and their clients.

Blogs on your company's website offer a multitude of benefits that lead to short- and long-term success, both from a branding perspective and for business development.‍ Here are a few reasons blogs should still be in your content marketing arsenal.

Your company has a story to tell. Foreword positions you to tell it. 

There’s a common misconception that your company only needs outside writing assistance when it is understaffed in the writing or content arena. After all, if you have someone on staff whose job is to write (or someone who has a way with words that can take on assignments when needed), why would you need to hire an outside team for more help?